Know how AI tools describe, cite, and recommend your brand.
Use the 10 AI visibility metrics to separate vague brand awareness from the evidence that changes answers: prompt results, competitors, citations, sentiment, crawler access, and open actions.
AI Crawler Intelligence
AI crawler reads found across tracked pages.
Pages available to support AI answers and citations.
Pages blocked by robots, auth gates, noindex, or stale access rules.
GPTBot / 184 hits / 9 minutes ago
PerplexityBot / 162 hits / 18 minutes ago
ClaudeBot / 147 hits / 31 minutes ago
Google-Extended / 128 hits / 47 minutes ago
OAI-SearchBot / 117 hits / 1 hour ago
Common Crawl / 12 hits / 2 hours ago
Crawled
Cited
Citation Rate
mentions / rank / answer summary / owned citations
citations / source quality / competitor pages / freshness
entity clarity / brand presence / page coverage / sentiment
message quality / proof gaps / recommended alternatives / summary accuracy
Competitor alternative pages
AI answers cite competitor-owned pages when users ask for shortlists and alternatives.
Blocked crawler recovery
Blocked assets and stale PDFs reduce the pages available for answer citation.
Agency reporting workflow
Agency prompts ask for client-ready reporting and recurring monitoring examples.
Know if the brand appears
Track visibility score, mention rate, answer position, and sentiment across the prompts buyers ask before they click.
See who wins instead
Use share of voice and competitor pressure to find prompts where rivals own the recommendation.
Fix the cited source trail
Use owned citation share, source quality, crawler match, and opportunity backlog to decide the next content action.
AI Visibility Score
A rollup score for whether the brand is mentioned, cited, recommended, and framed well across monitored prompts.
Brand Mention Rate
How often the brand appears in buyer-style answers across the tracked prompt set.
Answer Position
Average placement when the answer lists vendors, products, agencies, or recommended sources.
AI Share of Voice
The brand's share of answer mentions compared with named competitors in the same prompt cluster.
Competitor Pressure
Prompts where competitors appear ahead of the brand or own the recommendation completely.
Sentiment Quality
Whether answer wording is positive, neutral, mixed, or negative when the brand is mentioned.
Owned Citation Share
How often answers cite owned pages instead of third-party, competitor, community, or directory sources.
Source Quality Score
A quality read on the sources shaping the answer, including owned pages, reviews, media coverage, listicles, Reddit, YouTube, and news.
Crawler Citation Match
How often cited pages have recent AI crawler activity, so crawler access can be connected to later answer evidence.
Opportunity Backlog
Open fixes generated from missed mentions, weak citations, competitor wins, content gaps, and readiness issues.