What is AI brand visibility?
AI brand visibility is whether answer engines such as ChatGPT, Gemini, Perplexity, Claude, and AI overview-style results can understand, mention, cite, and recommend your brand for relevant prompts.
How do I check if ChatGPT mentions my brand?
Run AI visibility prompts around your domain, category, citations, source trust, and positioning. Then record whether your brand appears, which entities appear with it, and which sources shape the answer.
What sources influence AI brand recommendations?
Owned product pages, documentation, pricing pages, reference pages, review sites, listicles, forums, videos, news, partner pages, and social proof can all influence how AI systems describe a brand.
How often should I check AI visibility?
A first manual check is useful for a baseline. Teams that depend on AI search for discovery should recheck important prompt groups weekly or monthly so changes in mentions, citations, and source context are visible.
What should I do if other entities appear but my brand does not?
Find the missing evidence behind the answer. Usually the fix is clearer category copy, stronger source coverage, better third-party proof, stronger FAQs, canonical source cleanup, or recurring monitoring across the prompts that matter.